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Dubai's Skyline Meets Haute Couture with Karl Lagerfeld Villas’ New DOOH Campaign
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Dubai's Skyline Meets Haute Couture with Karl Lagerfeld Villas’ New DOOH Campaign

By INSITE OOH
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May 2, 2024 3 weeks ago
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48 seconds

Karl Lagerfeld Villas has landed on Dubai’s digital billboards and OOH, a month after the campaign announced its launch in the UAE. 

This visionary project unites Taraf Holding's real estate expertise with the hot fashion icon, Karl Lagerfeld. The result? A collection of luxury branded villas unlike any other. Each villa embodies his distinctive flair for design and architecture, upping the standard for exclusive living amidst Dubai.

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The monochromatic campaign reflects the elegance synonymous with the Lagerfeld brand, save for a pop of color in the images of the villas’ interiors and exteriors. The striking visuals showcase the brilliance of the design and architecture behind the project. Their ad copy, “Where Fashion & Architecture Interplay”, is a short and impactful phrase that clearly communicates the unique selling point of the project - the fusion of fashion and architecture.

The campaign was revealed in the fourth week of April, on Dubai’s digital screens and hoardings. 


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