Saba Mubarak & Dhafer L'Abidine Promote SODIC EAST’s Fully Integrated Communal Living on Cairo’s Billboards

Following their prior appearance featuring the ORCHID launch, SODIC EAST is back on Cairo’s billboards with a one-of-a-kind showcase, hosting the esteemed stars Saba Mubarak & Dhafer L’Abidine.  

SODIC EAST offers Cairo’s audience the Key to Life through a fully integrated community designed to give them the most out of life, bringing the best in nature, entertainment, and retail. Superstars Saba Mubarak & Dhafer L’Abidine join forces with SODIC EAST Heliopolis to showcase their finest qualities and prime offerings. The ad spaces host a wondrous visual of external SODIC EAST units, alongside snapshots of the stunning brand ambassadors. The ad copy notes that SODIC EAST is “Now Delivering” “Your Key To A New Life,” which translates to “مفتاحك لحياة جديدة.” Lastly, SODIC EAST mentions their website and hotline are available for any inquiries. 

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about SODIC EAST’s new campaign.