Located in the heart of Eastside, New Cairo, Eastmed is a medical hub developed by LMD that just released an OOH campaign in Cairo. This facility, more than a traditional medical center, offers a comprehensive and holistic environment designed to prioritize patient well-being. Eastmed boasts cutting-edge labs and ultra-modern clinics, ensuring patients have access to the latest advancements in healthcare. From routine checkups or specialized treatments, Eastmed's team of experts is equipped to deliver. Eastmed also fosters a healing environment that caters to a patient's overall well-being. Each clinic, starting at a spacious 52 sqm, is designed with high-end, flexible finishes to create a calm and serene atmosphere. This thoughtful approach ensures patients feel comfortable throughout their healthcare journey and is important for their psychological well-being. Eastmed’s ad copy rings true to this, saying “Masterful Medical Care”, and stating that they’re “Launching Now at Eastside New Cairo”. With popping visuals coated in green and blue, their billboards show illustrations of cells and vessels. Their CTA is in the form of a hotline at the bottom of their OOH ad. To find out more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.