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WE Blazes a Trail with Bold Colors and Hot Plans in 5G Out-of-Home Campaign
Egyptian telecommunications giant WE is making a statement with its latest ad campaign in Cairo, promoting its "biggest" 5G network with a vibrant visual presentation after their last campaign.
Their ad copy from Telecom Egypt spreads the enthusiasm, “more than anyone else”, hinting at the largeness of their network. The ad highlights three plans: Super Kix, Control Tazbeet, and Nitro. 5G includes faster download and upload speeds, lower latency and more.
The visuals are encased in a bold color palette, featuring shades of WE's signature blue alongside dynamic pinks, blues and yellows. This energetic color scheme symbolizes the speed associated with 5G technology, with colorful social media app icons. With an arrow streaking across the screen representing WE’s speed, these icons are dynamic and modern.
To reveal more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
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