INSITE OOH Media Platform

After a 13 year hiatus, the infamous leading event for the carpet and flooring industry in the Middle East, Domotex Middle East, returns to Dubai, announcing its long awaited arrival via a new outdoor advertising campaign, spread across Dubai’s skylines. 

While holding a prominent position as one of the most influential trade fairs in the flooring industry, Domotex Middle East invites industry professionals to attend the exhibition from April 23rd to 25th at the prestigious Dubai World Trade Center, all through a the new outdoor campaign, which creates buzz and generates a sense of curiosity around the exhibition.

The ad spaces note the event’s credentials as the “Trade Fair for Carpet & Flooring Industrie in the Middle East” in both English and Arabic. In addition to mentioning the dates of the fair “23-25 April 2024.” The billboards host a background of intricately designed carpets, highlighting the  innovation and style offerings present in the fair, further encouraging the audience to mark their calendars for the event. 

The new campaign took off on UAE’s bridge billboards in the second week of April.