Egypt Defence Expo or EDEX, lights up Greater Cairo's billboards and fills the streets with feelings of honor and pride. Egypt is the ideal setting for a huge defence & security event since it has the largest military force in Africa and is considered among the leading forces worldwide. EDEX is an exhibition that is fully supported by the Egyptian Armed Forces and it provides opportunities for 400+ exhibitors to showcase their latest technologies, equipment, and systems across land, sea, and air. There will be 30,000+ industry visitors expected to attend the fully-hosted international military VIP Delegation Programme.
Egypt has historically maintained continuous investment in the latest weaponry as a defence strategy and has strengthened national production lines across a range of military complexes. The ad copy highlights that the exhibition is "The 2nd Edition of Egypt's International Defence Exhibition". It also informs the masses that it will be held at "Egypt International Exhibition Center 29 Nov – 2 Dec 2021". The massively distributed campaign also points out that the phenomenal exhibition will be "Held under the Patronage of His Excellency, President Abdel Fattah El-Sisi". The campaign's creatively designed visual demonstrates the military's forces; the navy, aviation force, and the land soldiers symbolizing the exhibition's category and theme, while representing the Egyptian flag.
The 1st Egypt Defence Expo showed up on Egypt's out-of-home advertising scene in 2018, however EDEX is back on billboards stronger than ever, representing the main sponsors and supporters of the extraordinary exhibition; whereas the event is;
Organized by: CLARION EVENTS
Supported by: The Ministry of Defence (Research & Development Section), the Egyptian Armed Forces, the Ministry of Military Production
Headline Sponsor: FINCANTIERI
Platinum Sponsor: MBDA Missile Systems, DASSAULT AVIATION
Gold Sponsor: LOCKHEED MARTIN, NAVAL GROUP
Silver Sponsor: BOEING
Bronze Sponsor: HENSOLDT (Detect and Protect), esri North Africa (The Science of Where)
Official Carrier: Egypt Air (A Star Alliance Member)
To uncover more on EDEX's Development's campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
Industry: Events & Exhibitions
Brand: Egypt Defence Expo
Region: North Africa
Tags: Awareness Campaign | Egypt International Exhibition Center (EIEC) | Ministry of Military Production | President Abdel Fattah El-Sisi | Egypt Defence Expo 2021 | Egypt Defence Expo | EDEX | CLARION EVENTS | Ministry of Defence | Egyptian Armed Forces | FINCANTIERI | MBDA Missile Systems | DASSAULT AVIATION | LOCKHEED MARTIN | BOEING | NAVAL GROUP | HENSOLDT | esri North Africa | Egypt Air
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