The Sheikha Jawaher Al Qasimi Award for Sports Excellence, unveiled in 2023 by Al Qasimi, wife of His Highness the Ruler of Sharjah And Chairperson, aims to acknowledge and commend remarkable athletes, as well as empowering a leadership generation capable of leading sports institutions in the future. The new campaign with the slogan “Celebrating the Elite” helps introduce the community to the award’s mission, vision, categories, and standards, in addition to attracting participants in different categories to Register Now. The event billboards host a group of remarkable athletes from multiple sports like tennis, ping pong, football, swimming, and more. The billboard color palette incorporates black and gold, making for a visually striking and elegant aesthetic. The black background creates a solid base for the billboard, while the gold accents throughout the design add a touch of luxury and emphasize the significance of the award. This campaign has a profound impact on inspiring generations and encouraging athletes to register now for the Sheikha Jawaher Al Qasimi Award for Sports Excellence. Other than a mention of the award website, where one can register now, the ads list all the sponsoring entities. The campaign has been displayed using hoarding and digital screens. Also you can come across it placed in busy areas with high traffic to raise awareness about the awards.
