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Faubourg Calling- Will You Pick up? Hermès Paris Rings on Dubai’s Digital Screens
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Faubourg Calling- Will You Pick up? Hermès Paris Rings on Dubai’s Digital Screens

By INSITE OOH
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May 1, 2024 3 weeks ago
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1 minute, 4 seconds
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The fashion wear scene in Dubai just got a little more chic. Hermès Paris soars high on the city’s digital billboards, following their last campaign

Wind whips through the storied halls of 24 Faubourg Saint-Honoré the legendary Parisian address of Hermès. It playfully gathers a collection of stickers, each emblazoned with a fragment of the house's essence - a cavalier, a rooftop garden, a majestic staircase. With a mischievous wink, these tiny messengers take flight, traversing borders to land on the elegant shores of 706 Madison Avenue in New York.

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This, the essence of Hermès' Spring-Summer 2024 Saddlery Campaign, is an ode to the borderless spirit of the Faubourg. It's a place beyond the bricks and mortar; it's a house of objects, every single one imbued with its own character. The campaign visualizes this spirit with a gorgeously shot digital video, with a stunning model styled in their iconic scarf, bag and gloves. The Parisian stickers, like tiny ambassadors, fly around in the video, bridging the gap between the iconic Faubourg and its New York counterpart. Their ad copy "Faubourg calling" perfectly complements the vision and aesthetic of the campaign. 

The campaign was unveiled in the fourth week of April, on Dubai’s digital screens. 


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