WE has been shaking up the OOH scene in Cairo lately, like the exciting campaign featuring Shahyn and another one celebrating Egyptian champions in Tokyo. Egypt's primary telephone company is Telecom Egypt and it launched  its mobile service, WE, in 2017 with this brilliant objective, and it has been keeping up with Telecom's powerful brand ever since. The company has a sizable fixed-line subscriber base of over 6 million people. 

The visuals follow WE’s traditional style of having a deep purple background and including tiny colorful illustrations. The ad copy reads “Every Year WE” and “For the occasion of the new year, 20 gigabytes gift for WE users”. The cheerful graphics and the juxtaposition of colors adds to the catchiness of this campaign. 

Would you like to divulge more information about WE’s OOH campaign? Find this out and more (like OOH types, kinds, media plan, budget, locations) by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company.

The Art & Science of OOH

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