INSITE OOH Media Platform

ad

This AD will close automatically in 7 seconds

Hermès Paris Celebrates Natural Beauty & Every Skin Tone in ‘Beauty in the Open Air’ in Latest OOH Campaign!
SHARE
Awareness Campaign Dubai

Hermès Paris Celebrates Natural Beauty & Every Skin Tone in ‘Beauty in the Open Air’ in Latest OOH Campaign!

By INSITE OOH
|
April 4, 2023 1 year ago
1211 Views
1 minute, 15 seconds
Listen to the article

Hermès Paris, the French luxury design house that definitely doesn’t need any introduction, hit the streets of Dubai with a new, free, refreshed, and inclusive OOH campaign, maintaining its level of elegance while celebrating everyone and every skin tone. In its previous campaign, Hermès Paris was featuring the Terre D’Hermes fragrance, depicting a man’s connection to the ground and his harmonious dialogue to nature. 

In this campaign, Hermès Paris is all about inclusivity, as always. The Digital Screen campaign released by Emaar features women in nature separately, surrounded by horses and a blue sky. The women look at peace, free, in equilibrium with their emotions and the scenery. The campaign also features the campaign’s tagline “Beauty in the Open Air” both in English and Arabic for the audience. It also features Hermès Paris makeup products matching these women’s skin tones but also the entire scene, painting a beautiful picture, subtly complementing the beauty of the scene, not erasing it and painting a new one, truly understanding what makeup is all about. The campaign’s tagline could be a symbol of freedom, a symbol of women not hiding anymore, but rather using makeup to highlight their natural beauty and beautifully different skin tones. 

• Advertisement •

Hermès Paris did the entire industry a solid with this campaign, reminding everyone what beauty is truly about. 


Your opinion counts!

Come on, tell us what you feel about this article.

0
0
0
0
0

Campaign Credits

Industry
Brand
Country
Region
OOH Size
Media Provider
PREVIOUS Article
WE Gathers All Its Powers to ‘Get Ramadanized’ for Latest OOH Campaign Featuring Donia Samir Ghanem!
NEXT Article
UAE's Super App: GoChat HD Voice & Video Calls OOH Campaign Takes Over Dubai & Sharjah!

Write a Comment

In order to be able to write a comment or show comments, please Log In or Sign Up

Please make sure you are connected to the internet