WE, Egypt’s primary Telecommunication company recently hit the streets with its latest OOH campaign featuring Donia Samir Ghanem following its prior campaign featuring Afroto to introduce the latest WE sonic packages. In this campaign, WE goes all in. The campaign features a beautiful Ramadan Background with fairy lights and decorations, featuring a portrait of Donia Samir Ghanem in the front. The campaign’s premise is for people to get 300x times worth their charge ‘for them and their friends’ if they just call *501# before they proceed with their charge. The campaign’s slogan that translates to ‘Get Ramadanized Like No Other’ also exists in the lower left corner of the campaign in a bold font, not drawing attention with its size, but definitely doing so with its wordplay and pun-ny nature. WE doesn’t have to do much to grab people’s attention, as everyone relies on it for their daily internet consumption. However, having Donia Samir Ghanem as the brand ambassador for this campaign is the perfect move. The actress and singer is beloved all over the Arab World, and featuring her on such a campaign definitely adds to it. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about WE’s newest campaigns.
