After the brand’s last video campaign appearance a while ago, the french luxury goods house Hermés Paris lights up the way for Dubai road-viewers in an outstanding OOH campaign, initially specializing in equestrian accessories, the business has expanded into leather handbags, scarves, accessories, fashion, and fragrance with the perfume adventure starting in 1951 with Eau d'Hermès. The visuals fiercely display the fine fragrance which was originally released back in 2006, by master perfumer Jean-Claude Ellena quoting the perfume saying: “Feeling the earth, lying on the ground, gazing at the sky.” like stated in the billboard’s texts. As for the box, the minimalist design with a lack of “flashy” and unnecessary details makes this bottle stand out even more. The story behind Terre d'Hermes fragrance depicts a man's connection with the ground, his humble and harmonious dialogue with nature's elements. The perfume is what links man to his roots, to the source of his creative power. BackLite Media released digital screens in Dubai for Hermes Paris’s campaign, in February.
