Hegab Paints Cairo’s Billboards with Bold Clarity and Everyday Confidence
Hegab’s new outdoor campaign across Cairo delivers clarity with striking confidence.
The new campaign comes with a force of clarity and confidence that is nothing short of striking. The centered design concept is built around the prominent Arabic name ‘Hegab’ in bold blue with a clever red brush stroke design trailing down the last letter, obviously referencing ‘paint’ and the ‘material’ reality the brand inhabits.” This clever touch immediately contextualizes the entire billboard in its category. This blue, red, and white color specification is directly reflective of the ‘reliable’ and ‘industrial’ nature of the commercial category the marketing activity inhabits.
Underneath the brand name, the billboard lists systematically the essential products offered by Hegab, including hardware products, paints, electrical tools, sanitary tools, architectural necessities and equipment.
One of the key strengths of this campaign is that it combines location and actions. The billboard places the location "Area R3, Market D2" inside a prominent red stripe that has a location pin icon. The use of red is definitely a call to action, indicating urgency and accuracy.
The Jotun & GLC logos are placed at the middle of the design, accompanied by the phrase “Agent in the New Administrative Capital” thereby asserting the credentials of Hegab as the representative of the respected brand of international paints.
This campaign puts Hegab not as a momentary visual phenomenon but as a trustworthy component of the city’s economic texture.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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