INSITE OOH Media Platform

Following one of their most successful outdoor advertising campaigns to date, French personal care brand, Garnier, is back on Cairo’s streets introducing the new Skin Active Fast Clear Serum, claiming the reduction of 90% of acne in just 30 days. 

The outdoor showcase features the effective use of real-life before-and-after shots of the users. These testimonials add an advertising touch of reality to potential customers, portraying the magic this Fast Clear Serum can achieve. The dramatic shots are capturing great changes that easily stop passersby and tempt them to buy the product to solve their own skin issues.

The Skin Active Fast Clear serum bottle is also featured in the ad space, front and center alongside the before and after pictures. Such straightforward branding helps draw a direct line from the results shown to the product, enabling the consumer to see the amazing results for themselves. The clean, modern billboard design translates to effective communicatiomn, ensuring that the product is remembered.

The campaign’s strong messaging, together with striking visuals, places the Fast Clear Serum as a must-try product for any acne sufferer.

Check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, to uncover this campaign and more!