INSITE OOH Media Platform

Over the past few years, Talabat Mart has positioned itself as the go-to choice for households across Egypt. This Ramadan, the brand went a step further, delivering all the holy month’s essentials straight to customers’ doorsteps as seen in their latest OOH campaign. The rollout follows Talabat’s fifth anniversary celebration, headlined by Salma Abu Deif.

The campaign took over Greater Cairo’s busiest roads, dominating key routes across West Cairo via the 26th of July Corridor and extending into Heliopolis in the East.

Visually, the campaign stood out through a split creative concept. On the left, a warmly lit kitchen table showcased items synonymous with Ramadan: dates, cheese, nuts, and apple juice, anchored by a Ramadan lantern. On the right, a clean white backdrop featured scattered stars that evoked the spirit of the holy mont which was then complemented by a Ramadan cannon in the lower corner.

The copy delivered a simple yet clever message: “Ramadan’s essentials mean Talabat Mart.” The line played on a double entendre in Arabic using the Talabat name, seamlessly tying the visuals and message together to position Talabat Mart as an essential part of Ramadan.

The campaign successfully cemented Talabat Mart’s connection to the season. From its carefully selected, high-impact locations to its Ramadan-inspired visuals, every element worked in harmony to reinforce the brand’s relevance during the holy month. The campaign stood as a confident statement, positioning Talabat Mart as a dependable partner, continuing to deliver essentials to households across the country.