Salma Abu Deif Leads Talabat's Fifth Anniversary Campaign Across Cairo's Billboards
After its last appearance on November 12, Talabat returns with a refreshed, emotionally driven billboard campaign celebrating its fifth year in Egypt, and it does so with the help of actress and public figure Salma Abu Deif. Five years in, and the brand leans into a tone that feels more like a shared moment with its audience than a loud anniversary announcement.
Salma Abu Deif fronts the campaign, adding an everyday warmth to the visuals that mirrors how seamlessly the Talabat app has slipped into people’s routines since entering the market. The creative direction stays bright and simple. A full Talabat-orange backdrop carries a crisp “5 Years” emblem and the line “With you, and still going,” designed to be understood in a single glance.
Other executions place Salma at the center, photographed in soft natural lighting as she holds the anniversary box. She appears again at a dining table filled with delivered meals, reinforcing the brand’s connection to ease and comfort. A final visual highlights Talabat’s signature packaging in a calm, lifestyle setup. The campaign remains clean, familiar, and steady, a quiet reminder of how integrated the brand has become in everyday life.
You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
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