INSITE OOH Media Platform

Deepal steps into Dubai’s automotive OOH landscape as a new contender in the hybrid category. After establishing visibility in Egypt, the brand now makes its official Dubai debut with a Ramadan-driven offer on its flagship G318 model.

Deepal secured a prime unipole placement on Sheikh Rashid Road, one of Dubai’s busiest highways, to guarantee maximum exposure among daily commuters. The creative direction adopted a copy-led direction. It places the G318 atop a desert mountain under a night sky, illuminated by a glowing crescent buried in the sand next to it that signals the Ramadan offer. By choosing a desert setting, Deepal deliberately connects the vehicle to a culturally resonant and regionally authentic landscape.

Typography-wise, the G318 name dominates the layout, immediately anchoring the visual hierarchy. The copy then positions it as a “Four Wheel Drive Super Hybrid,” reinforcing capability and innovation. The campaign highlights the financial incentive with a clear call to action: “Buy Now, Pay After 6 Months,” with installments starting from AED 1,899. It closes with a strong performance claim, promoting an impressive 850 KM driving range to underline power and endurance. Al Tayer Motors was also featured on the Unipole, adding further credibility to the visual. 

With strategic placement, culturally aligned creative, and a compelling Ramadan incentive, Deepal doesn’t just enter Dubai’s OOH scene; it makes a confident statement. The G318 campaign firmly positions the brand as a serious new player in the UAE’s competitive hybrid market.