OOH campaign for car enthusiasts, Mercedes’ creative OOH advertising campaign astonished UAE’s streets with a jaw-dropping campaign for their electrifying EQE SUV. Launched in the first week of December 2023, this campaign follows hot on the heels of their previous OOH appearance in September 2023, but this time, they've truly outdone themselves. What sets this campaign apart is its ingenious use of a special production die-cut hoarding. Instead of simply showcasing the sleek exterior of the EQE SUV, the die-cut cleverly reveals a glimpse of its luxurious interior. Imagine driving down a bustling Dubai street and suddenly encountering a car seemingly embedded in the billboard, its plush seats and futuristic dashboard illuminated by LEDs that come alive at night. It's an immersive experience that practically begs you to step inside and take the wheel. But Mercedes doesn't stop there. The campaign keeps the visuals minimal, letting the die-cut car take center stage. A concise tagline, Make the all-electric EQE SUV yours, and the descriptor The perfect all-rounder, along with the iconic Mercedes logo, adorn the dark background. This approach allows the car's sleek design and luxurious interior to speak for themselves, creating a powerful sense of intrigue and desire. This isn't the first time we've seen creative OOH campaigns using die-cut productions for car launches. However, the brilliance of the EQE SUV campaign lies in its focus on the interior. By offering a peek into the car's soul, Mercedes taps into our desire for comfort, style, and technological innovation. It's a masterclass in using OOH advertising to create a truly emotional connection with potential buyers. Learn about more outdoor campaigns in the United Arab Emirates and get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.
