INSITE OOH Media Platform

In Cairo, Ramadan serves as a media battlefield in addition to being a season for programming. Talk shows, teasers, and premieres contend for viewers' attention post-Iftar. Almost a year after its last significant campaign, Al Kahera Wal Nas makes a successful outdoor debut this year, following their previous campaign, announcing the return of Hebr Serry, hosted by Asmaa Ibrahim. 
For those who have never seen the show before, Hebr Sery is about more than just casual banter. Featuring in-depth interviews with artists and public personalities, the show is hosted by media star Asmaa Ibrahim and provides honest insights into their personal lives, creative journeys, and important events in their careers.
The design uses dazzling gold text and rich red gradients to draw the viewer in right away, making a striking visual statement that complements the dramatic television tone of Ramadan. "Ramadan 2026" and media celebrity Asmaa Ibrahim serve as a clear anchor for the composition, while the show's title, "Hebr Sery," is displayed in large Arabic calligraphy at the middle. To ensure brand continuity across the campaign and strengthen channel identification, the Al Kahera Wal Nas logo is prominently displayed.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.