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A sharp black canvas, a flash of orange, and Mo Gilligan staring straight out over the UAE skyline as Dubai Calendar rolls out a billboard takeover, making sure the city knows what’s coming in 2026.

Following their prior appearance, the new campaign features Gilligan’s portrait taking center stage, lighting up dramatically against the black background, his stance relaxed but confident. It’s the sort of image that makes you double-take. Above him, the Arabic phrase reads “Not the Mo you know,” and sparks curiosity the moment it’s seen. It’s not a promotion for a show; it’s a promise of something different, something better and something new. Below it the ad copy reinforces the 2026 world tour, giving the promotion substance and putting Dubai firmly on the map.

His name, MO GILLIGAN, headlines in bold orange font that pulses with energy against the black background. The same orange tops the monument with the branding for Dubai Calendar, securing the bottom panel with the website URL in a smooth flow that naturally leads the eye from top to bottom.

The specifics are noted briefly yet deliberately, Dubai, 18 March 2026, and the ticketing site is prominently displayed across the UAE’s digital screens in the second week of February.