Dubai Parks and Resorts has launched a new OOH campaign to promote its wintertainment offerings. The campaign features colorful visuals of children enjoying themselves at the park's many attractions. The campaign's target audience is families with young children. The visuals and messaging are designed to appeal to parents' desire to provide their children with fun and memorable experiences. The OOH is running on hoarding format in Dubai. The call to action is simple and clear: Enter a world of wintertainment. Dubai Parks and Resorts is home to a number of theme parks, including Legoland Dubai, Motiongate Dubai, and Bollywood Parks Dubai. The parks offer a variety of rides, shows, and attractions that are perfect for families. The OOH campaign was launched during the first week of January 2023 following Dubai Parks and Resorts previous OOH campaign in September 2023. Dubai Parks and Resorts' new OOH campaign is a well-executed effort to reach its target audience and promote its wintertainment offerings. The campaign is likely to be successful in driving traffic to the parks. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigate through its different sections.
