Al Kahera Wal Nas introduces the much-hyped program Hebr Sery to Cairo's OOH landscape on billboards and screens following its predecessor. Hosted by Asmaa Ibrahim, the show offers viewers an exclusive glimpse behind the scenes of artists' lives, their creative journeys, and their paths to success, each episode is packed with surprises, delving into personal anecdotes and answering questions about their lives The outdoor campaign employs a reposted concept with red and yellow backgrounds to enhance awareness of the well-known show in the public's consciousness, by highlighting the copy text ‘ Bold Ramadan in Al Kahira Wal Nas’ The strategic placement of digital screens on Zayed Digital Boards, Lebnan, Nasr City, Zamalek, and other bustling locations by Outsite Agency reflects a calculated geo-distribution, these selected spots encompass highways and suburbs, to reach audiences. The rationale behind targeting both these areas lies in the campaign's goal to maximize reach and effectively captivate the intended audience's attention. This digital Out-of-Home campaign strategically leverages its placement to achieve optimal visibility and engagement. Curious about the Hebr Serry campaign? Explore further with Monitoring Out of Home (MOOH), the leading media intelligence agency and analysis system operating in Cairo & Dubai, to uncover all the details.
