Starzplay, the famous broadcast service that brings movies from all over the world right to everyone’s fingertips is back at it with a new OOH campaign in the streets of Dubai and Sharjah. In its previous campaign, Starzplay was letting everyone know that the 2022 Cricket world cup for men will be live-streamed on the platform. In this campaign, Starzplay is giving a poetic approach with “We’ve got stories for you” as the tagline, both in Arabic and in English. The campaign is divided into sections, with each section showing a new show streaming on the service. The campaign features the latest Egyptian hit Balto, Kaboos which is a Starzplay original, and Bryan Cranston’s Your Honor. It also urges the audience to download the app from Google Play and the App store. The campaign is simple, but also catchy with its famous shows, profound tagline, and diversity in lampposts and digital screens, with Contour Media and Hypermedia as media providers. Entertainment is a huge part of people’s everyday experience and they need to know that the platforms they’re using have their best interest in mind, that is exactly what Starzplay is doing with its wide collection of movies, tv shows, and sports shows. This campaign is definitely perfect to get the message across.
