INSITE OOH Media Platform

 A familiar beverage has returned to the spotlight with a clever, conversational twist. Tang, the time-honored refreshment drink, has launched a wide-reaching Out-of-Home campaign to sit at the heart of the Iftar table.

Tang’s latest campaign adopts an interactive tone. Soaring billboards across major corridors include: 26 July Axis, the Ring Road, and across the 6th of October Bridge, greet passersby in a simple inquiry: "Ramadan Iftar missing what?" skillfully encourage shoppers and families preparing for the break of fast to add TANG to their tables, as the final touch that completes a perfect Iftar.

The campaign skillfully combines nostalgia and affordability, prominently featuring For10 EGP. Emphasizing that value is as important as taste, this clear and competitive price ensures the brand remains the go-to choice.

With its quick and refreshing taste, the ad messaging is set against motif backgrounds that convey Ramadan spirit, radiating warmth, 

Overall, this strategic blend of pleasure, affordability, and festive branding TANG fortifies its legacy as a permanent guest on Iftar table.

Learn about Food & Beverage campaigns, budget, media plan, OOH types, and more. through Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.