This time Mega charmed us with their astonishing new OOH campaign all over greater Cairo's top locations, the iconic “M” starring their name with the negative space of an ice cream stick forming a positively confident and elegant custom-made wordmark, a golden-coloured font was chosen to be emphasized on the concept, paired with a rich-in-detail packaging design that delivers on the value of indulgence. Mega’s last campaign was in May 2021, it seems like they started to have an organized plan as their campaigns are now launched at the beginning of the summer holiday season. Mega was always carrying a message of refinement and ultimately capturing the indulging nature of the brand, the starting point was creating the icon that carried all these values and acted as a mirror of Mega’s persona and the chef that worked passionately to perfect his recipe. The campaign was straight forward attractive by all means and from all angles, exhibiting their top three flavours, white chocolate, vanilla chocolate and the ultimate chocolate with giving each flavour the same space as the other with only using limited colours and a perfect sketching technique. To learn more about Mega’s newest campaign, check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo and Dubai.
