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Almajed Oud D/OOH campaigns stand out as remarkable awareness of effective marketing that promotes the luxurious scents, conveying the Middle East's aromatic authenticity

The Luxury fragrance house's latest D/OOH campaign in Dubai brilliantly enhances brand recognition, promoting the new men's perfume, released in 2026. The "New Serious," described as a bold, confident, and modern fragrance, is displayed prominently on billboards, promoting the freshness of the Oud fragrance.

The visual is enhanced by high-quality effects showcasing the classy bottle in imagery that emphasizes the fragrance's freshness. Set against the opulent black backdrop, which attracts attention, further reinforces the brand's luxury

The campaign highlights the iconic Almajed Oud name, renowned for its rich and captivating fragrances that resonate deeply with Middle Eastern heritage. 

The D/OOH campaign utilizes strategically placed digital billboards across Dubai to create a multi-sensory experience for viewers, enhancing brand visibility and consumer engagement, placed in high-traffic areas.

inviting viewers to interact with the brand and sparking curiosity and interest in Almajed Oud's new Serious edition.

Expanding upon its "prices slashed" out-of-home campaign from December, the brand launched a new one this February, utilizing unipoles and dynamic digital screens to broaden its reach, continuing its outdoor advertising strategy into the new year.