INSITE OOH Media Platform

Renowned Egyptian actress Heba Magdy and young star Celia Saad climb up on Greater Cairo’s outdoor advertising platform to showcase Dabur Amla’s new hair oil products. This is Dabur Amla’s first appearance on Cairo’s OOH. The cosmetics and personal care brand uses celebrity endorsements to grab Cairo’s OOH audiences’ maximum attention, while the campaign is widely distributed across busy highways and roads. 

The campaign uses the main tagline which translates to “Try Dabur Amla’s Hair Oil and Nourish Your Hair” portraying Heba Magdy’s healthy and shining dark hair. The same visual also demonstrates Dabur Amla’s hair oil in its original packaging and in its normal form, without the packaging, showing olives on it which indicates that the hair oil’s main ingredient is olive oil which has proven to be hair food for decades. The product also shows the brand’s logo which is of a female with long, straight black hair holding a combing brush, while the oil, packaging and actual bottle are all olive green, the same color of the actual hair oil and its components. 

Another visual shows Heba Magdy with Celia Saad together photographed cuddling while Celia is holding the kids version of Dabur Amla hair oil and it's as if Heba Magdy is her mother. Their hair is both silky and shiny because of their use of the hair oil. They are also smiling and seem very satisfied with the results they have received from the product, exciting OOH audiences to try it themselves. The product is displayed in this ad visual titled “Dabur Amla Kids” and has a picture of a princess dressed in pink with a crown to get kids attention. 

All the visuals use the slogan which translates to “The Number One Hair Oil In The World” in a gold square at the top left corner of the billboard. 

To reveal more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.