INSITE OOH Media Platform

Luxury fragrance house Al Majed Oud has captured the attention across Dubai with its latest advertising campaign, announcing a huge reduction across its scent range.

The campaign, prominently displayed on digital screens throughout the Emirate, features a direct message: "50% تخفيضات على جميع المنتجات" discounts on all products, urging consumers to "Shop Now." The visuals are clear, ensuring that the discount is in focus 

The timing of this discount promotion is perfect for peak shopping seasons, encouraging loyal customers and new buyers to explore their wide selection of perfumes, oils, and home fragrances.

The promotional 50% deal extends beyond the out-of-home campaign, covering a wide range of products to find premium scents, including the brand's popular Oud, Amber, and Musk blends, as well as hair perfumes, fragrance gift sets, and home fragrance devices.

Worth noting that the premium perfumes brand, known for its traditional Arabic perfumery and high-quality ingredients, has created a market for an authentic scent. Its high-visibility OOH screens communicate an unmissable deal, as the perfect destination for high-end Arabian fragrances at an unprecedented price 

The campaign launched in the first week of December on dynamic digital screens.