INSITE OOH Media Platform

Following its recent collaboration with Haier and tennis star Ana Ivanović, B.TECH returns to the DOOH scene across Greater Cairo, bringing unmissable offers while strengthening its partnership with Honor.  

The campaign executed a large-scale takeover across DOOH screens throughout Greater Cairo, spanning key roads such as 90 Street in East Cairo, Waslet Dahshur Road in West Cairo, and central corridors from Mohandessin to the 6th of October Bridge. This network of placements did not rely on scale alone. It strategically followed the main routes that connect East and West Cairo, reinforcing repeated exposure and strengthening brand recall among daily commuters.

The creative direction revolved around two primary visuals. The first highlighted B.TECH’s ongoing partnership with Honor, positioning the retailer as a key distributor while promoting flexible payment plans in collaboration with Halan, including zero down payment and zero percent interest. The second visual leaned into B.TECH’s carnival concept, amplified by the energetic tagline, “The strongest offers with no effort,” reinforces accessibility, excitement, and value.

B.TECH pairs scale with precision, using strategic DOOH placement and value-led messaging to strengthen recall and actively drive purchase decisions across Greater Cairo.