INSITE OOH Media Platform

Haier, the global giant, has popped up on Cairo’s OOH scene with Egyptian consumer electronics brand B.TECH. After their last OOH campaign, they spiced up this one (or shall we say cooled down?) with Serbian tennis player, Ana Ivanović, as their brand ambassador for Haier air conditioner, washing machines, TVs and more.

The ad boasts Haier’s place as the “number one brand for home appliances”. They also ring a reminder of Ivanović’s place as the previous number one tennis player in the world, stating, “Haier competes with the number one worldwide”. This alludes to Ivanonić’s rank in a subtle manner, along with a picture of the player in action. Poised and ready in the tennis court, her resilience is similar to that of the brand in their quality and craftsmanship.

Haier advertises their Haier Inverter Experts and Haier Laundry Experts, along with their televisions and fridges. All of these products are available at B.TECH, tying in the two brands together. 

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