INSITE OOH Media Platform

If you thought Spotify’s previous campaign was creative, their latest venture in the world of DOOH turned up the energy even more for Spotify Wrapped, making sure that wherever you went, the soundtrack of the year followed.

Spotify Wrapped is always an exciting time of the year; users of the application are given the opportunity to experience their year in a couple of swipes, as they get to see their most listened-to songs and artists, genres, and more, and Spotify did their part in making their DOOH campaign as exciting as the Wrapped itself. Starting with the locations, those ranged from west and east Cairo, on 90 Street and Waslet Dahsur, respectively, as well as areas in central Cairo in the Mohandesen area.

As for the visuals, these were nothing short of outstanding, as they played into the youthful tone of voice that Spotify is synonymous with. The visuals included a broad range of Egypt’s most listened-to artists. Starting with Amr Diab, who was the most listened-to artist in Egypt, followed by Bahaa Sultan, Tamer Hosny, Al Shami, Hamza Namira, Lege-cy, and finally Wegz, with a catchy tagline for each artist mentioning a fun statistic about their flagship track, making the campaign as interactive as the concept of Spotify wrapped itself. 

Spotify Wrapped didn’t just summarize the year; it transformed Cairo into a celebration of culture and music. We can’t wait to see what Spotify has in store for 2026’s Wrapped.

Want to know more about the new awareness campaign location, budget, strategy, and more? Check out our Egypt and the Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).