INSITE OOH Media Platform

Mohamed Ayoub Group has rolled out a wide-reaching teaser campaign across Greater Cairo, hinting at a brand-new project they have dubbed “a new destination” in Sheikh Zayed City. This follows up on their previous Civil Seven campaign earlier this month.  

The campaign went for strategically selected locations, predominantly in West Cairo, spanning from the busy streets of Waslet Dahsour to the 26th of July axis and the Wahat Road. The meticulous location selection reflects Mohamed Ayoub Group’s clear focus on West Cairo’s residential base, ensuring sustained visibility across the daily mobility routes of West Cairo’s residential and commuting audiences. 

Matching the strong locations strategy was the creative direction of the campaign. A woman could be seen ascending a golden flight of stairs, illuminated by the light coming from a door at the top of the stairs, signaling the fact that this new project will present a way to a more fulfilling life to everyone willing to ascend and become a part of the project.

The copy maintained a vivid yet thought-provoking strategy, opting for a short copy that read: “A New Destination In Zayed”, “Coming Soon”, maintaining a sense of mystique that brings to a close this strong teaser campaign.

From strong location placement to thought-provoking imagery and copy, Mohamed Ayoub Group has got Western Cairo in anticipation, positioning the project not as another development, but as ground zero for progression within West Cairo’s aspirational landscape.

To get more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.