The quickest way of transferring funds revisited the OOH landscape in Greater Cairo. Continuing their OOH advertising of the mobile app, InstaPay, another recently launched campaign showing some confidence in its efficiency.
InstaPay’s artwork this time is all about boasting and speaking confidently about how fast the service is, and as users of the service, we have to say, the service is flawless! After connecting bank transitions with several working days, you can now conduct a financial transaction in literal seconds! The best part is it doesn't have to be bank account related! E-wallets are working as flawlessly as bank accounts in receiving and sending money.
The colors used in the campaign are a mix of orange and purple to represent youthfulness and boldness with power. The motif of arrows symbolizes moving forward, achieving new heights, and keeping up with innovations.
The CBE’s EFT application is rapidly growing as it started out with around 13 banks, and day after day, the application adds new banks to its network.
It’s worth mentioning that the online transactions that took place through E-wallets amounted to about 176 billion pounds during the fiscal year 2020/2021, compared to 55 billion pounds in the fiscal year 2019/2020, with an increase of approximately 226%. To showcase how the electronic funds' transfer (EFT) industry is growing year after year.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
Industry: Financial Services | Mobile Apps
Advertiser: Central Bank of Egypt
Region: North Africa
Tags: Awareness Campaign | EFT | #ThinkDOOH
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