Amana has grasped the attention of OOH audiences in Dubai with a campaign highlighting their trading services after their precedent campaign announcing the launch of their app. The mobile app allows you to trade stocks, ETFs, cryptocurrencies, and more with no commission, no additional costs, and no minimum balance requirement. It’s an all-in-one trading platform that has both local and global stocks.
Their brand identity is reinforced through the vibrant purple billboards. Icons of social media apps, brands, and more shoot out of the visuals, inviting people to invest in some of the largest names in the market. The ad copy states, “Trading at your fingertips,” proving how easy and convenient it is to trade using Amana’s interface. They greet future investors by saying, “say hello to the Amana app.” They add, “Tap. Swipe. Trade”, calling onto people to actually try it out for themselves. Besides the males used to advertise Amana, they also use women and draw attention to that fact with “the boys club is over. Trading for all”, inspiring women all over Dubai to begin trading.
The new campaign rose in Dubai in the third week of September through hoardings and digital screens.
Industry: Financial Services | Mobile Apps
OOH Size: Digital Screen | Hoarding
Country: United Arab Emirates
Tags: Awareness Campaign | Trading
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