INSITE OOH Media Platform

Vodafone is on a roll! The telecommunications powerhouse has dominated billboards with an impressive rotation of three different messages within a single month, reinforcing its position as one of the most agile and creative brands in Egypt’s out-of-home landscape.

In its latest outdoor push, Vodafone spotlights the convenience of its Vodafone Cash electricity card charging service, delivering the message in a high-energy, cinematic visual that instantly grabs attention. The campaign taps into everyday consumer needs while presenting them through an entertaining, fast-paced narrative that feels both relatable and bold.

Front and center of the billboards is Hamdy Mirghany, whose expressive performance brings a dose of humor and urgency to the creative. His presence adds a strong entertainment layer to the execution, making the message feel less transactional and more memorable. The dynamic composition, action-driven storytelling, and clear Arabic callouts ensure the campaign resonates with a wide audience across different demographics.

Visually, the campaign leans into motion and momentum, with Vodafone’s iconic red identity seamlessly integrated into the scene. The result is a billboard that feels alive—almost cinematic—while clearly communicating the ease and speed of using Vodafone Cash to handle essential payments.

This campaign follows Vodafone’s recent collaboration with ValU, where the brand promoted savings of up to 50% on Apple’s latest products, a move that further highlighted Vodafone’s commitment to offering practical value through strategic partnerships. Together, these consecutive outdoor appearances showcase Vodafone’s ability to stay consistently present in the public eye while varying its messaging and creative approach.