INSITE OOH Media Platform

Just days after Vodafone took over Cairo’s OOH scene with a star-powered campaign featuring Dhafer L’Abidine and Asser Yassin, the telecom giant is back—this time with a completely different playbook. While the previous rollout leaned heavily on celebrity presence and emotional storytelling, Vodafone’s latest OOH campaign shifts the spotlight to something far more transactional, yet equally powerful: value.

Blanketing Greater Cairo, the new campaign promotes exclusive installment offers on Apple products, positioning Vodafone not just as a telecom provider, but as a smart lifestyle enabler. Against a bold red backdrop, Apple devices take center stage—cleanly laid out, instantly recognizable, and impossible to miss. The messaging is straightforward and confident: up to 50% savings, flexible installments starting from 1,898 EGP, and zero down payment or additional purchase fees, powered through valU.

What’s interesting here is the timing. Launching this campaign only days after a celebrity-driven OOH wave signals Vodafone’s ability to pivot fast and dominate the urban landscape with different narratives back-to-back. One moment, it’s about brand affinity and star appeal; the next, it’s about affordability, accessibility, and smart spending—without losing visual impact or brand consistency.

By choosing Greater Cairo as its stage, Vodafone ensures maximum reach among a highly diverse audience—young professionals, families, tech enthusiasts, and everyday commuters—many of whom are actively looking for smarter ways to own premium tech.

In doing so, Vodafone proves a simple point: OOH doesn’t always need a famous face to command attention. Sometimes, a strong offer, clear visuals, and strategic timing are more than enough to own the streets.

For more information about the telecommunications campaigns, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign locations, budgets, media plans, and more.