With a brand new outdoor campaign in Egypt, Lenovo is making a strong move in the marketing arena with the sleek and powerful ThinkPad X1 Carbon. The campaign not only puts its innovative features in full focus but also sports quite bold design to make onlookers take notice. Anchored by hot pink and purple hues, this campaign features a bright and arresting backdrop where true expression of life, modernity, and vibrancy with mass appeal. The palette is more than catchy-it speaks directly to creativity and innovation, which perfectly aligns with the ThinkPad X1 Carbon's brand identity. At the core of the campaign is the line “Smarter pairs powerful devices and powerhouse employees together.” This line encapsulates in a few words what the ThinkPad X1 Carbon is all about, for professionals who want a reliable and powerful device that keeps up with their fast-paced lifestyles. Visuals of the Thinkpad X1 Yoga, Thinkpad X1 ANC Headphones, and Thinkpad X1 Presenter House are also placed in the ad spaces, alongside the product names. In addition, the ad copy notes the Lenovo website URL for passersby to easily learn more. Lenovo strategically selected high-traffic areas to place the advertisements in for maximum exposure. The latter ensures that the brand will not only be more recognizable but also connect with potential customers in places where they live and work. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
