Americana Group has made a fresh entrance into Cairo's outdoor advertising scene with a new campaign for KFC promoting their latest Mouthwatering Mighty Messy Sandwich. in early April, KFC Mighty Messy Sandwich hit billboards across the city upon its favorite black background, tantalizing the taste buds of food enthusiasts, showcasing the sandwich filled with golden, crispy chicken pieces, with an enticing presentation, the Mighty Messy Sandwich appealed to the senses, urging viewers to order it now. This campaign followed the previous outdoor campaign which promoted the Mega Bucket, strategically distributed across main areas in greater Cairo, including high-traffic zones like Zamalek and the 6th of October Bridge and Fifth Settlement, the campaign targeted scattered spots, inviting viewers to indulge in the world of deliciousness. visit MOOH, your local OOH intelligence data provider with international standards, to learn more about food service and KFC’s OOH campaigns in Egypt.