Driftx has launched a new OOH campaign in the United Arab Emirates (UAE) to promote their upcoming event, The World's Leading Mobility & Transportation Event. The campaign features bridge billboard and lampposts OOH formats, showcasing the event dates (April 25-26, 2024) and location (Yas Marina Circuit). The billboard utilizes both English and Arabic to target a broad audience across the UAE. The prominent use of The World's Leading Mobility & Transportation Event positions Driftx's event as a premier destination for transportation enthusiasts and industry professionals. An international thought-leadership and exhibition platform pioneering the latest innovations and applications in smart, autonomous, and sustainable urban mobility across air, land, and sea. In partnership with key strategic players across Abu Dhabi and the UAE’s mobility sector, DRIFTx showcases and demonstrates the latest technological research and adoptions in advanced urban mobility, driving discussions, collaboration, and innovation across the global urban mobility sector. The visuals on the billboard include imagery representing different transportation sectors: air, land, and sea. This likely reflects the scope of the event, which will showcase various transportation-related exhibits, demonstrations, and discussions. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigate through its different sections.
