A new outdoor campaign has been launched in Cairo to promote the International Manufacturing Convention and Exhibition (IMCE). The campaign features billboards in Greater Cairo, and is designed to raise awareness of the event and encourage manufacturers to attend.\r\nThe billboards feature a bold design, with bold colors and clear messaging. The central text is Industry of the Future, which is both aspirational and relevant to the event's target audience. The billboards also include the IMCE logo and website address, making it easy for people to learn more about the event; this campaign follows the exhibition’s previous OOH in October 2022.\r\n\r\nThe campaign is well-timed, as Egypt is experiencing a period of rapid economic growth. The manufacturing sector is a key driver of this growth, and the IMCE is an important opportunity for manufacturers to network and learn about the latest trends and technologies.\r\nThe IMCE will take place at the Manara Centre in Cairo from October 28-30, 2023. The event is expected to attract over 10,000 visitors from all over the world.\r\nTo learn more about IMCE’s OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.