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Following their prior showcase on UAE’s billboards, the Dubai-based telecommunications company, Du, takes off once again, in launch of their innovative outdoor advertising campaign titled "Stay Connected Anywhere with Smart Car." 

The new outdoor campaign not only showcases Du's commitment to providing seamless connectivity through their cutting-edge technology, but also revolutionizes the way people can now stay connected on the go. Billboards across the beloved city highlight the campaign slogan “Stay Connected Anywhere with Smart Car,” which announces how one can now track their vehicle’s through real-time data and drive smarter than ever before. The ad spaces host a visual of a group of friends enjoying their camping adventure in the desert after successfully utilizing their smart car’s  real-time traffic updates, navigation assistance, and emergency services, enhancing their overall driving experience and ensuring peace of mind on their travels. 

The new campaign spread across Dubai’s Digital screens and uni-poles in the second week of April.  

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