Telecom operator Etisalat, climbs up on Cairo's billboards to inform current and potential customers that money can now be paid, transferred or received via Etisalat Cash which is an extension in the services of Etisalat Egypt. 

The campaign endorsed the celebrity Hamada Helal as the main ambassador for the brand since he is widely admired in Cairo. The billboard and campaign theme follows the general design principles of Etisalat and this can be reflected in the fact that Hamada Helal is photographed wearing green, similar to the shade of the logo and brand theme. The billboard also highlights that the campaign is sponsored by Master Card and Bank of Cairo. 

For additional information regarding Etisalat's campaign, check out Monitoring-Out-Of-Home (MOOH), our media intelligence and analysis System Company, which will offer elaborated details on the campaign's type, kind, location. OOH, size, and more. 

Campaign Credits

Industry: Telecommunication

Brand: Etisalat

Advertiser: Etisalat Misr

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Hamada Helal | Brand Ambassador

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