After Assala and Majed Al Mohandes’ OOH Campaign, Abdul Samad Al Qurashi decided to feature another icon to their ambassadors A-list. Rannat Khilkhal perfume by the one and only Huda Kattan the Founder & Co-CEO of Huda Beauty. The artwork followed the royal ambiance to match the fragrance notes which are melon and fruity notes, and touches of lychee. As it dries down it moves into a floral heart of water lily and jasmine on a bed of rose petals, all displayed on the soft base of musk, Sandalwood, and cedarwood. The campaign has used the digital format to match the luxury style and also to grab the attention of the broadest audience out there. It’s worth mentioning that Abdul Samad Al Qurashi campaign featuring Huda Kattan is a strategic move to leverage the power of social media influencers and target a new generation of luxury fragrance consumers. This influencer marketing strategy is not uncommon, with many luxury brands partnering with social media stars to reach younger demographics. However, the success of this approach hinges on choosing the right influencer whose image aligns with the brand's values.
