During the boycott movement that the Arab world is following, the local products’ game has been elevated to replace the boycotted products. Taw Taw is one of the examples to frame the success of the as a local product that has filled the gap left by boycotted goods. Adding to that, the choice of the ambassadors to promote the product and spread brand awareness among the audiences. It's been known that Khaled Eleish has been their brand ambassador since 2020, he even appeared on their previous OOH campaign. What’s new is the appearance of Percy Tau, the South African who plays as a forward for Egyptian Premier League club Al Ahly to relate his last name with the name of the product. which we think is a witty bit. The brand’s OOH artwork features both ambassadors with the slogan “We acquired the world.” to add a funny side to the ad. When it comes to geographical distribution, the campaign has been distributed widely among the east, west, and the suburbs of Greater Cairo to spread brand awareness. Want to know more details about this campaign? Check out MOOH, a monitoring out-of-home intelligence data provider in Cairo & Dubai, for more information about the campaign and all its nitty-gritty details.
