Etisalat and to Value Family with Their Benefits to Everyone on UAE's OOH
In a strategic move to highlight its strength in family mobile plans, e& (etisalat and) launched a D/OOH (digital-out-of-home) campaign across Dubai during the first week of April. This campaign complements their existing efforts and leverages prominent placements to reach a broad audience.
The campaign utilizes a clear and concise approach. Eye-catching visuals featuring the brand's signature red and white colors showcase a happy family alongside the e& logo. Compelling taglines such as "The family's pros for all its members" and "Share 10GB for free, GoChat calls, and more' ' effectively communicate the campaign's message. A call to action encouraging viewers to download the "My Etisalat UAE'' app further strengthens the campaign's effectiveness.
By strategically placing the campaign on digital screens and bridge billboards across Dubai, e& ensures maximum visibility in high-traffic areas frequented by families. This targeted approach allows them to connect with their ideal customer segment and effectively promote their family-oriented mobile plans.
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