Following the success of their November 2023 OOH campaign, etisalat by e& has struck again with a striking new campaign in Greater Cairo. This time, they're celebrating their official sponsorship and technological partnership with the Egyptian National Team, igniting football fervor and national pride on billboards across the city. The campaign's simplicity is its strength. Bold visuals featuring Egypt's star players alongside the National Team and etisalat by e& logos dominate the canvas. The message is clear and concise: The official sponsor and technological partner to the National Team of Egypt. This declaration of dedication and support resonates powerfully with Egyptian football fans. But the campaign goes beyond just sponsorship. The tagline, The National Team and its audience 1 heart, evokes a sense of unity and shared passion. It positions etisalat by e& not just as a corporate sponsor, but as a fellow supporter, beating in unison with the millions of Egyptians who cheer for their team. This emotional connection is further amplified by the inclusion of the players themselves. Seeing Mohamed Salah, Mohamed Elneny, and other heroes depicted larger than life on billboards across the city creates a sense of inspiration and shared purpose. Fans feel a closer connection to both the team and the brand that stands behind them. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
