Following their very recent appearance on Dubai’s billboards, du, the second-largest telecommunications provider in the UAE is back with a new campaign showcased on Hoarding, Digital Screens, Wall Wrapping, Rooftop, and Bridge Billboards. Du’s new awareness campaign spreads the word for its lightning-speed network, a network that just gets you. The ad spaces host a friend group immersed in their video game, enjoying a next-level game experience with du’s 5G network. The billboard color palette utilizes du’s customary colors, which reaffirms the solid brand identity that we know and love. More ad spaces also host friend groups and small families relishing in their adventures, going through life’s escapade with eagerness in their eyes, led by their 5G speedy phones. Having been dispersed on such a wide range of outdoor ad spaces, du’s campaign is extremely visible, designed to grab attention and generate interest among potential and current customers. The campaign surfaced in the fourth week of September.
