Always, a leading brand of feminine hygiene products has launched a new out-of-home (OOH) campaign that aims to break the stigma around periods. The campaign features a series of billboards that tackles what every female looking for in a sanctuary pad, such as softness, flexibility, and protection. PG’s Always campaign appeared using the digital screen along with the static billboards to target different age demography by displaying the campaign using different formats. The campaign is divided into 3 different versions to promote 3 different products, the first version talks to those who are looking for flexibility to use Always Ultra 3 in 1, the second audience is one with sensitive skin to use Always 2 in 1 Feather Soft, and the last one is looking for protection to use Always Maxi Cool & Dry. Assuring that Always will fulfill the needs of all the target audience. Regards the geo-distribution, the campaign has been spotted on busy bridges and highways to make sure that passersby from different segmentation came across the campaign which will lead to raising brand awareness, therefore, introducing the brand to new customers. It’s worth mentioning that the previous campaign of Always was promoting the same products. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.
