BoBana is an Egyptian skincare brand that aims to make every woman and girl glow with a healthy-looking beauty by relying on a high-quality range of products utilizing effective french formula. BoBana offers range of products for woman and girls from peel-off face masks, scrubs, mud masks, skin lightening creams, milk masks, moisturizing creams, shower gel, body lotion, body splash, hand soap, hand gel, special kits, BoBana spa salt and other cosmetics to get pampered.

BoBana debuts on Cairo’s billboards with an OOH advertising campaign, presenting its Facial wash that guarantees a glowing and nourished skin. The campaign has shown up on a white template, featuring the promising and beautiful young actress Nour Ehab as a brand ambassador for BoBana facial wash. The visuals feature Nour Ehab standing with different poses with a smile, holding three types of face wash; the Charcoal Face Wash, Vitamin C Face Wash, and Hyaluronic Acid Face Wash. The ad copy is inducing women and girls to try on the three facial wash from Bobana, promising to be on their best. The advert offers the official website for exploring more products “WWW.BOBANA-EG.COM”. 

Do you want to delve deeper into details about BoBana’s OOH campaign? You can find this out and more (such as OOH types, kinds, media plan, budget, locations) by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company.

The Art & Science of OOH

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