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Banque Misr's Express for SMEs Shines on Cairo's Billboards
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Awareness Campaign

Banque Misr's Express for SMEs Shines on Cairo's Billboards

By INSITE OOH
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March 28, 2024 3 weeks ago
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1 minute, 5 seconds
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Banque Misr’s latest billboard campaign in Cairo catches the eye with its vibrant, red-themed visuals and a powerful message aimed at small and medium-sized enterprises (SMEs). The campaign shines a spotlight on the bank’s Express service for SMEs, a comprehensive digital platform offering a suite of banking solutions like loans, accounts, and payment services, all geared towards facilitating business growth and operational efficiency.

With a clear and direct message, “Your company’s needs are diverse, our solutions are too,” the campaign communicates Banque Misr’s commitment to supporting the unique requirements of SMEs.

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Strategically located in developing areas, these billboards reflect the bank’s consistent branding and resonate with the entrepreneurial spirit, aligning with businesses looking to scale and prosper. The straightforward design and imagery are ideal for outdoor advertising, ensuring the message is absorbed quickly by those on the move.

Building on Banque Misr's 'Ibn Misr' savings certificate billboard campaign, the bank continues to assert its role as a national pillar of support for individuals and businesses alike, utilizing effective marketing strategies to connect with and empower its clientele.

To find out more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.


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